Tata will market its Zest and Bolt models in Europe
- The Indian group Tata Motors was established in 1945 in order to manufacture automobiles, trucks and buses. It was not until 1998, with the launch of two small sedans, the Indica and Indigo, that the brand took off in the passenger car market in India. Since 2008, the Group owns the brands Jaguar and Land Rover.
- After the failure of the Tata Nano (released in 2009), the Indian manufacturer is trying to get back into the A-segment, with the Zest sedan (4 doors) and Bolt sedan (5 doors). Presented at the New Delhi motor show of February 2014, Tata Motors announced its intention to sell these vehicles in Europe.
- Facing difficulties in its own market (decreasing sales of the Tata Nano and the decrease of the Indian market by 10% in 2013), the Indian manufacturer wants to give it a try in Europe, in a market where this segment is expected to grow.
- Tata Motors is currently not present in Europe, except in Spain, Italy and Turkey, where a few thousand vehicles (Indica and Indigo) have been exported since 2004.
- To have a chance to sell its cars in Europe, Tata Motors will have to develop its image, almost non-existent today and develop a sales network, by itself or by relying on a well established partner on the continent (Fiat ?).
