The production of Europe’s major groups by segment
- The analysis of the production breakdown in 2013 by segment of key European automobile groups (Volkswagen, Renault-Nissan, PSA, BMW, Daimler, Geely, Ford, GM, Fiat-Chrysler) leads to several observations.
1. One manufacturer (Volkswagen) offers a number of models ranging from segment A to segment F, with a segment allocation consistent with the request of the European market. This manufacturer currently accounts for 25% of the market.
2. Only BMW has a balanced segmentation with an average allocation of nearly 25% between segments C and E.
3. Five manufacturers (Renault-Nissan, PSA, Ford, GM, Fiat-Chrysler) offer a range of models based on segments A, B, C (entry-level and lower middle range). For Renault-Nissan 52% of its production is exclusive to segments A and B, PSA carries 56% of its production in these same segments, but the record is held by Fiat-Chrysler that allocates 90% of its production to segments A and B.
4. Among the five manufacturers mentioned above, only Ford and GM retain a share greater or equal to 10% for segment D (upper middle range), while they removed their models from segments E and F a long time ago.
5. Other premium manufacturers (Daimler, Volvo) have a strong presence in segments D and E. These represent 51% of European production for Daimler and up to 80% for Volvo.
