Maserati aims 50 000 sales worldwide in 2016
- Maserati (subsidiary of the FCA group) is changing its scale to 50 000 sales worldwide by 2016 (against 6 000 units in 2012 and 15 000 in 2013). Besides developing its range (which currently consists of the GranTurismo, GranCabrio, Quattroporte and Ghibli), the brand will adapt its industrial facilities and expand its distribution network.
- Until 2012, Maserati only had its historical production site of Modena, whose capacity stood at 6 000 units per year. Since 2013, the manufacturer relies on a second plant, with the purchase of the former Bertone plant of Grugliasco that hasn’t produced anything for several years (capacity: 50 000 units per year).
- With the Ghibli, Maserati has already begun to expand its offer. Positioned in segment E, the Ghibli competes directly with German premium models (Audi, BMW, Mercedes), but also with British (Jaguar) and Japanese models (Lexus, Infiniti).
- The model is meant to represent more than half the sales of the brand in the world (25 000 to 30 000 units per year). The rest will be spread over the Levante SUV, the sedan Quattroporte, the GranTurismo coupe and GranCabrio.
- The brand intends to develop in all markets, including Europe, the USA and China. To achieve this goal of 50 000 units per year, as from 2016 the brand will increase its outlets in the world. Currently there are only 300 retailers, its global network should be increased to 900 by 2016.
