- The 2014 edition of the Beijing auto show was a great opportunity to review the models announced for the Chinese market in 2014, 2015 and even 2016 for some brands. Beyond concept cars, it is interesting to analyze which manufacturers are present, which segments and bodies have Chinese and non-Chinese carmakers chosen to position themselves on, and especially by what date will these models be launched.
- The first observation is that among the sixty "major and realistic" models announced at the show, 70% are from Chinese manufacturers although they currently account for "only" 30% of the local market. Ten non-Chinese brands are present while the number of Chinese brands is almost 3 times higher.
- The second observation is that the most represented segments are segments C and D (21 models each) followed by segment B (11 models) in a current market dominated by C and D segments.
- The Chinese market has had a sharp increase in SUV sales (19% market share in 2013). This trend has been confirmed by the models that will be launched in coming years, since a third of the cars presented are SUVs. It should be noted that non-Chinese manufacturers have planned to launch only SUVs and sedans, and will be launching no MPVs, Crossovers or Pick-ups.
- Finally, a third of the vehicles presented will be launched on the Chinese market in the second half of 2014, while nearly 15 models will be introduced to the market in 2015 and 2016.