Opel unveils the new Corsa
- Opel has unveiled the fifth generation of the Corsa (segment B), which merely re-uses the updated Corsa 2006 platform (shared at the time with the Fiat Punto), instead of the platform of the Peugeot 208 (following the end of the agreement between PSA and GM). The GM group’s European urban vehicle will be powered by two new petrol engines: A 3-cylinder 1.0 DISI (90 or 115 hp) and a 1.4 Turbo (100 hp). Both engines will be completed by current 1.2 and 1.4 engines. Concerning diesel vehicles, Opel will continue using the 1.3 CDTI (75 hp or 95 hp). The Opel Corsa evolves in a hypercompetitive segment, segment B and must not only deal with market leaders such as the Ford Fiesta, VW Polo and Renault Clio, but also with the development of « premium » competitors such as the Audi A1 and Mini. More sedan bodies are now challenged by the development of SUVs (Opel Mokka , Renault Captur, Peugeot 2008 ...).
- Besides a possible development of segment A, which should attract traditional B-segment customers for whom the higher prices and larger vehicle dimensions no longer meet their needs.
- Segment B remains a key market for Opel, accounting for 30% of its European production. However, the Corsa model has been declining in recent years, from 400 000 sales in 2007 to 230 000 in 2013. The new Corsa will therefore attempt to boost Opel's sales of urban vehicles since the manufacturer is aiming 300 000 annual sales in Europe, one third of which will be produced in the Eisenach plant (Germany) and two-thirds in the Zaragoza plant (Spain).
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