- Brazil is the second largest market in America (behind the United States) and the fifth largest market world wide with 1.6 million vehicles (PCs and CVs) in the first half of 2014.

- The market decreased by 8% in the first six months of 2014 compared to the same period in 2013 In a country with weak economic growth and rising inflation, the car market is not immune to an environment where households are not confident. In addition, the market suffers from higher interest rates, reduced bank loans and rising vehicle prices because of added safety equipment made compulsory (airbags and ABS). The effects of the World Cup and the number of days of holidays, are more factors advanced by the ANFAVEA but are more difficult to measure, but may still have an impact. Traditionally in Brazil, the second half of the year is better, however, throughout the year, we can expect a market down by nearly 10%.

- The majority of vehicles sold are B-segment vehicles (54% market share), which is pretty standard for a developing country.

- Likewise, sedans remain the most popular bodies in the market (72%), followed by SUVs, which are mainly offered on higher segments (C and D).

- By brand, Fiat is the historical leader (21% market share, i.e. 400 000 units) with 5 models in the Top 10 best-selling vehicles in the first half 2014. Followed by VW (19% of the market, i.e. 350 000 units) and Chevrolet (18% of the market, i.e. 330 000 units).

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