Sales growth by make in Europe between 2008 and 2013
- Between 2008 and 2013, the European market was down 22%, but some makes have managed to stabilise and even increase their sales in the past five years, while other makes have collapsed altogether.
- Among the makes on the rise, Dacia had the strongest growth with a 50% increase in sales in Europe between 2008 and 2013, thanks to the pursuit of its low price strategy, the arrival of the Duster SUVs and the renewal of their high-volume products (the Logan and Sandero). Premium brands such as Land Rover (+40%) and Porsche (+15%) took advantage of their range expansion (Range Rover Evoque, Porsche Cayenne).
- The Korean manufactures, Hyundai (+31%) and Kia (+33%) have taken market share from mainstream and Japanese manufacturers. Finally, Nissan (+15%) benefited from the success of its Qashqai and Juke SUVs. German Premium carmakers, Audi, BMW and Mercedes, as well as Volvo and Volkswagen have reduced their decrease by expanding their range.
- Other makes have all declined (-20% and -50% decrease). Mainstream European brands as well as most Japanese and American brands have been the most heavily impacted by the fall in the European market and the change of its structure (growth of SUVs, decrease in minivans and sedans…).
Contact us: info@inovev.com