The Russian PC+LUV market fell by 10.3% in 2014 (1/2)
- The Russian market for PC and LUV declined by 10.3% in 2014 to 2.491 million units (against 2.777 million in 2013), due to the very weak economic conditions in the country (oil revenues declining, Political crisis with Ukraine, the collapse of the rubble, high inflation).
- Nevertheless, please note on the graph below that the scrappage schemes introduced as of September 2014 to revive the auto market had the effect of reducing the drop in sales, which reached 23% in July and 25% in August. By September, the fall no longer exceeded 20%, then 10% in October and 1% in November. In December, the market became positive again (+ 2.4%). The scrappage schemes thus played an undeniable positive role on the Russian market;
- In order for the market to not relapse again in 2015, pending an improvement in economic conditions, it is necessary that the Russian government pursues the establishment of scrappage schemes. Otherwise the Russian market could fall by 20% in 2015.
- Which brands benefited the most from government grants in 2014? Surprisingly, it is not Lada, which fell by 15% throughout the year. It is Toyota (+ 6%) and Nissan (+ 18%). But what is more surprising is the increased sales of premium brands: Jeep (+ 50%), Porsche (+ 24%), Mercedes (+ 21%), Volvo (+ 3%). These generalist and premium brands have therefore increased their market share at the expense of brands like Ford (-38%), Peugeot (-38%), Citroën (-31%), Daewoo (-38%), Chevrolet (-29% ) and Opel / Vauxhall (-20%).
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