The Argentine market (PC + LUV) fell by 28.7% in 2014
- The Argentine market (PC + LUV), the second largest market in South America after Brazil, fell by 28.7% in 2014, to 671 613 units against 917 509 in 2013. In 2013, nearly 63% of registered vehicles were produced outside of Argentina, this did not meet the requirements of the Argentine government since local production did not take advantage of the market growth.
- To promote local production, the government introduced early 2014, a new 30% tax on vehicles whose retail price exceeds 170 000 Pesos (15 000 Euros) and 50% on vehicle with a retail price that exceeds 18 000 Euros, in other words, vehicles produced outside of Argentina. This new taxation had two effects: an artificial market growth at the end of 2013 (early purchasing) and a backfire of the market decline in 2014.
- The majority of vehicles sold were from B segment (54% market share), a feature of other South American markets. Similarly, sedans are the most popular bodies of the Argentine market (65%), ahead of Pick-Ups and Vans.
- By brand, Volkswagen has become in recent years the leader of the Argentine market (17% of the market) with its flagship model, the Gol (best seller in the country). But it is mainly thanks to the Amarok pick-up (produced locally) that the German company has become a leader in Argentina (the Amarok launched in 2010 is now the 14th best selling vehicle) where pick-ups represent 13% of all sales. Ford was second (14% market share), beating Fiat (13%), Renault (13%) and Chevrolet (13%).
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