The Turkish market (PC + LUV) fell by 10% in 2014
- The Turkish market declined by 10% in 2014, to 767 681 units against 853 378 in 2013. This negative result, which points out that the Turkish market is not yet a mature market and that it suffers periodically of ups and downs.
- This market decline is explained by various factors including rising interest rates and the restriction of access to loans, which have therefore weighed on consumers. Furthermore the weakness of the Turkish lira led to an increase in the price of imported cars (in 2014, 70% of the vehicles sold were imported).
- The majority of vehicles sold were from C segment (36% market share), followed by vehicles from segment B (26% market share), a market tendency which can be found in other European markets. Similarly, sedans are the most popular bodies in the Turkish market (64%), followed by Vans. SUVs and pickups aren't yet that popular.
- By brand, Volkswagen has become in recent years the leader of the Turkish market (14% market share), with four vehicles well-placed in the top 20 models (Jetta, Polo, Passat, Golf). Renault is now second (13% of the market) after being a long time leader. The Fluence and Symbol (Logan), Clio and Duster are in the top 20. Fiat is third (12% market share) and Ford is fourth (11% of the market). Let us note that among these top 4 manufacturers, Volkswagen is the only one not to produce in Turkey.
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