China: Zhengzhou Nissan introduces the Fengdu brand
- Zhengzhou Nissan Automobile Company has been following a double-brand strategy, manufacturing and selling both Nissan and Dongfeng-brand models. In 2013, Zhengzhou Nissan announced the Fengdu brand, rolling out a new brand strategy in an effort to boost sales. For the 2015-2017 period, five new models are planned to be released under the Fengdu brand. Sales target is set at 200,000 units for 2016 and 300,000 units for 2018. In order to achieve its goal, Zhengzhou Nissan is actively engaged in model launches, production capacity expansion, sales promotion and development of new-energy vehicles.
- The first model of Zhengzhou Nissan's Fengdu own-brand - an SUV – was planned to be released in January 2015. The model was developed based on the old X-Trail's platform and production began in October 2014. In the next three years, Zhengzhou Nissan plans to release a total of five new SUV, Mini Vans and MPV models under the new Fengdu brand.
- Regarding production facilities, Zhengzhou Nissan concluded an agreement with the Zhongmu county government in July 2014 regarding the expansion of the Zhongmu plant. After construction is completed in 2015, annual production capacity is planned to reach 180,000 units.
- The automaker is expanding overseas as well. Zhengzhou Nissan set up its first overseas CKD assembly plant in Angola in April 2007. Zhengzhou Nissan had another three CKD assembly bases in Kazakhstan, Sudan and Ethiopia. Although export volume in the first 11 months of 2014 dropped 55.5 percent to 305 units, the decline is the result of the establishment of CKD assembly bases abroad according to Zhengzhou Nissan.
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