- In 2014, the best-selling Mazda car in Europe is an SUV from segment C, the CX5, which increased by 22%. Mazda is taking full advantage of the dynamics of this growing segment.

- The segment C sedan, namely the Mazda 3 is experiencing good growth in 2014 (+ 88%) because the vehicle was renewed in 2013 and offers a powerful diesel engine.

- Finally, the segment D sedan, namely the Mazda 6 is practically the last Japanese sedan of this segment sold in Europe, and is also experiencing growth (+ 11%) in a segment down and forsaken by Japanese manufacturers.

- In 2014 the Mazda 2 which will soon be renewed grew more than the market.

- It appears that Mazda has a condensing strategy:

1/ condensing of models sold in the world: only 12 are marketed globally

2/ condensing of platforms used: In Europe, for example, 88% of vehicles sold are based on two platforms, one platform for Mazda 2 ( and future CX3), and a platform for the Mazda 3, 6 and CX5.

3/ condensing of the number of plants: 6 production plants (two in Japan, one in China, one in Thailand and one in China) + 3 small assembly plants (Indonesia, Malaysia and Taiwan).

These elements contribute to the effectiveness of the Mazda production and thus the company's economic efficiency.

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