Malaysia 2014 Automobile (PC+UV) Sales: Up 1.6 % to 670,000 Units
- Malaysia's automobile sales volume in 2014 increased 1.6 percent from the previous year to 666,000 units. Sales volume grew for the third consecutive year, reaching an historic high. Passenger vehicles went up 2 percent to 588,000 units. Two new models the Toyota Vios and the Honda City drove up the car segment which account for 68.7 percent of all automobile sales. SUVs performed well in 2014 thanks to brisk sales of the Mazda CX-5 and other models from Ford, Mitsubishi and others. On the other hand, commercial vehicles dropped 1.3 percent to 78,000 units. Although pickup truck sales were on par with the previous year's level, trucks fell 8.1 percent.
- Malaysia's leading automaker Perodua dropped 0.3 percent to 196,000 units, maintaining the previous year's level. Although the new Axia hatchback, which was launched in September 2014, received many orders, slow product supply negatively affected sales, preventing the automaker to recover market share to the pre-2013 level of over 30 percent. Second-placed Proton dropped 16.6 percent to 116,000 units. The automaker's market share declined 3.8pp (percentage points) to 17.4 percent, falling below the 20 percent level for the first time. Even the release of the lriz in September 2014 did not boost sales. Toyota (third carmaker in Malaysia) went up 11.9 percent to 102,000 units, posting a share of 15 percent. Next in line was Honda which realized a great leap upward, up 50.3 percent to 77,000 units. The automaker's market share rose 3.8pp to 11.6 percent. Great performance is credited to the fully-remodeled City whose price has been reduced by thorough localization.
- Regarding market conditions in 2015, MAA is forecasting a modest two percent increase to 680,000 units compared to 2014.
Contact us: info@inovev.com