World Sales Volume of Tata Motors Declines 9.4 Percent to 970,000 units
- Tata Motors' global automobile sales volume stood at 969,504 units in 2014 (including Jaguar Land Rover or JLR), down 9.4 percent year-on-year. Looking at global sales results of 2014, JLR went up 8.8 percent to 4463,000 units. Although Jaguar dropped 1.3 percent to 78.000 units due to its pullout from the European (except the UK) and North American markets, Land Rover increased 11.1 percent to 385,000 units thanks to solid performance in China (up 30 percent) and other major markets. In the first two months of 2015, JLR declined 3.3 percent as a result of poor sales in China. However, volume in China is expected to pick up once the local model lineup of automaker's new joint venture with Chery Automobile expands.
- As for Tata Motors' global sales volume, passenger vehicles declined 11.9 percent to 131,000 units, while commercial vehicles dropped 24,3 percent to 376,000 units. In India, which accounts for over 90 percent of Tata Motors' overall sales, volume fell 23.9 percent to 444,000 units and market share dropped 4.0pp to 14.0 percent.
- The automaker is aiming for recovery by stepping up product launches and expanding its sales network. Tata Motors plans to launch two new passenger vehicle models annually until 2020. The Zest compact sedan was launched in August 2014, becoming the automaker's first new model after four years. In January 2015, the Bolt hatchback was released.
- Following the release of the Zest and Bolt, Tata Motors' passenger vehicle sales volume has been increasing double digits since November 2014. A third model codenamed Kite (successor model of the Indica) is planned to be added in 2015. In addition, market share recovery is aimed to be achieved by doubling the number of sales shops in India to 1,000 by 2020.
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