Renault begins the production of its Duster based pickup
- Renault has started the production of its Oroch Duster pickup, based on the Dacia Duster . This vehicle, intended for the South American market, started its production in September 2015 in the carmaker’s Brazilian plant, located in Curitiba.
- The pickup is a popular body on South American soil and Mexico since this category should sell nearly 650 000 units in 2015. The pick-up category accounts for nearly 15% of sales in Argentina in 2015 and in Brazil it should sell close to 180 000 units (first market in South America in terms of volume for pickups).
- In 2014, the FCA group was the leading pick up carmaker in South America and Mexico, with nearly 175 000 units in 2014, ahead of VW (134 000 units), GM (114 000 units) and Toyota (106 000 units ). The Renault-Nissan Group sold in 2014 just under 30 000 pickup.
- The Oroch Duster pickup is positioned between two segments: that of a half-ton models (Fiat Strada, VW Saveiro) and that of a ton models (Nissan Navara, Ford Ranger, VW Amarok). The model of the Renault brand (absent on the pickup market until today) is a compact pickup derived from the locally famous Duster SUV (there were 80 000 units sold last year). It has 4 doors and 5 seats, with a skip at the back that can support a maximum load of 650 kilos. Therefore, the Oroch is longer than the Duster pickup by forty centimetres.
- The Oroch Duster comes with a four-cylinder gasoline engine 1.6-liter or 2.0-liter. The carmaker has so far not evoked a future European market launch. The pickup market is indeed still very limited on this continent, although at the end of 2016 Renault plans to produce its Alaskan one ton model (based on the Nissan Navara).
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