Overview of the Russian market in 2015
- The Russian car market fell for the third consecutive year, with a volume of 1.6 million PC + LCV. This market fell to a level two times lower than in 2012, where it had approached for the first time the 3 million units threshold. The year 2015 was even more catastrophic than 2014, since it is now approaching the very low level reached in 2009 (1.5 million units).
- Only a policy of incentives for the purchase of new vehicle could revive the Russian market in 2016, which is suffering in particular from the decline in prices of raw materials, particularly oil (since Russia is a major oil producer).
- By manufacturer, the Renault-Nissan group (32.3% of the market with 16.8% for Lada, -32.2%) remains the leader of the Russian market, far ahead of Hyundai-Kia group (20.3% of the market , -13.5%). Followed by the Volkswagen group (10.6% market share, -35.9%), Toyota (7.4% market share, -34.6%), GM (5.4% market share, -61.5%) Daimler (3.1% market share, -16.7%), Ford (2.4% of the market, -41.5%), Mitsubishi (2.2% of the market, -55.2%), BMW (1.8% market -22.6%) and Mazda (1.7% market share, -46.1%). The least declines are recorded by Korean manufacturers (Hyundai, Kia) and Premium manufacturers (Daimler, BMW).
- The ten best selling models on the Russian market were:LadaGranta (108 653 units), Hyundai Solaris (106 509), Kia Rio (88 920), VW Polo (40 747), Renault Duster (38 625 ), Renault Logan (37 754) LadaLargus (35 928), LadaKalina (34 084), Lada (32 541), Chevrolet Niva (28 350). The Renault-Nissan group ranks six models in the top 10 (including four Lada), all made in Russia. The Hyundai-Kia group ranked two (a Hyundai and Kia, both manufactured in Russia).
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