Overview of the Mexican market in 2015
- The Mexican automobile market increased by 19.5% in 2015 to 1.17 million vehicles, beating a new sales record (the previous dating from 2006). Mexico takes advantage of the good economic situation observed in the NAFTA region (USA, Mexico, Canada) and a privileged position as the seventh largest producer worldwide (3.5 million vehicles produced in 2015). Mexico attracts more and more car manufacturers like Mazda, BMW or Daimler that have recently built new plants there.
- By manufacturer, the Renault-Nissan group (27.6% market share, +17.3%) remains the leader of the Mexican market, far ahead of the GM group (19.0% market share, +18.1%). Followed by the Volkswagen group (16.2% market share, +11.9%), Ford (6.6% market share, +10.7%), FCA (6.4% market share, +12.7%) Toyota (6.3% market share, + 21.8%), Honda (5.6% market share, + 21.1%), Mazda (4.2% market share, + 40.0%), Hyundai -Kia (2.8% market share, + 209.0%) and BMW (1.3% market share, + 17.3%). The largest increases are to be credited to Korean manufacturers (Hyundai, Kia) and Japanese manufacturers (Toyota, Honda, Mazda) who had little presence until now in the Mexican market.
- The ten best selling models in the Mexican market in 2015 are: Chevrolet Aveo (76 696 units), Nissan Versa (64 454), Volkswagen Jetta (56 577), Volkswagen Vento (53 096), Nissan Micra (49 658 ) Nissan Tsuru (49 134), Chevrolet Spark (42 829), Nissan Sentra (35 996) Chevrolet Sonic (31 120) and Mazda 3 (29 982). The Renault-Nissan group ranks four models in the top 10, GM group ranks three and the Volkswagen Group two.
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