Renault and PSA return to Iran to produce new models
- In 2015, Iran produced 1.08 million vehicles, most of which were sold on the local market. Peugeot models (206, 405) remain the most popular models on the Iranian market, even if they are not fitted with original PSA parts . They accounted for 350 000 sales last year, 36% of the market. Renault models (Tondar) accounted for 30 000 sales (3% of the market). SAIPA meanwhile sold 320 000 vehicles (32% of the market) and Iran Khodro 150 000 units (14% of the market). On top, imports, especially from China: reached a little over 100 000 units (11% market share), up sharply compared with previous years.
- Due to the scheduled end of the economic sanctions against Iran, the two French manufacturers have announced their new redeployment strategy in this market:
- From 2017, Peugeot will produce annually 200 000 recent models (208, 301, 2008) with Iran Khodro.
- From 2017, Renault will produce annually 200 000 recent models (Logan, Sandero, Duster, Kwid) with SAIPA.
- These vehicles will be marketed in Iran and will not be exported.
- Negotiations are also underway with Volkswagen, Mercedes and Fiat.
- The Iranian government expects an Iranian car market and a production of 2 million vehicles of all brands in 2020. The latter intends not to reinstall a monopoly of French manufacturers in the Iranian market, as it did in the past, and now expects a market share of 20% for French manufacturers and 20% also for Chinese manufacturers, the rest being shared both between local brands Khodro and SAIPA Iran, and also between German and Korean manufacturers.
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