Overview of the South African market in 2015
- The South African automobile market shrank by 4.2% in 2015, to a volume of 0.59 million vehicles (PC+LUV). However, the market remains in a good position in comparison to the last ten years, as it has had difficulty reaching the milestone of of 600 000 vehicles.
- A large share of the South African market is occupied by pickup trucks. These represent 25% of sales in South Africa each year, a greater portion than SUV sales (17%). Sedans represent just over 50% of the market.
- By manufacturer, the Toyota Group (20.3% of the market, -5.0%) remains the leader in the South African market, ahead of the Volkswagen Group (16.8% of the market, -8.5%), Ford (13.3% of the market, +10.4%), Renault-Nissan (11.6% of the market, +4.5%), Hyundai-Kia (9.8% of the market, -11.4%), GM (6.4% of the market, -10.7%), Daimler (4.3% of the market, -13.1%), BMW (4.0% of the market, -11.2%), Isuzu (2.8% of the market, +5.3%) and Honda (1.9% of the market, +8.8%). The most significant growth in the market has been from Ford and Honda. Hyundai-Kia, GM, Daimler and BMW saw the largest decreases in their sales.
- The ten best-selling models in the South African market in 2015 were the following: Toyota Hilux (35 684 vehicles), Ford Ranger (33 916), VW Polo Vivo (31 384), VW Polo (24 573), Toyota Corolla (23 542), Nissan NP200 (18 124), Chevrolet Pickup (16 341), Isuzu D-Max (16 318), Toyota Etios (16 270) and Mercedes C Class (12 562). Three Toyota models figure among the top 10, but the most striking statistic is the presence of five pickup trucks in the top 10. The Nissan NP200 is a compact pickup truck based on the Dacia Logan. The Chevrolet Utility is a compact pickup truck which competes with the Nissan NP200 and is known in other regions by the name Montana.
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