Fiat to launch the new generation of the 124 spider based on the Mazda MX5
- Fiat will launch a new generation of the 124 Spider in Europe and the USA in May 2016. Ths model, which will be based on the Mazda MX5, will be manufactured by Mazda at its Hiroshima factory. It marks the 50th anniversary of the model launched by Fiat in May 1966.
- This first generation was relatively successful up until being retired in 1985, with 200 000 produced in total (an average of 10 000 vehicles a year over 20 years), of which 170 000 were sold in North America and 30 000 in Europe. Fiat is hoping to repeat this success by launching a new generation in 2016, and is counting on strong sales in North America, as happened with the first generation.
- Fiat has once again become an important player in this region, thanks to its purchase of the Chrysler group during the financial crisis of 2009-2010 and the debut on the American market of different versions of the Fiat 500, which has seen considerable success in this market (200 000 sales in five years).
- The fact that the new generation of the 124 Spider is based on the Mazda MX5 is positive not only in economic terms, but also in terms of sales, as the MX5 has been the best-selling convertible in the world since 1989 (over 1 million vehicles sold in total), and also the best-selling in North America (800 000 vehicles sold since 1989, an average 30 000 per year over 26 years).
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