Lincoln starts marketing the new Continental
- Lincoln has just started marketing the new Continental (segment F) launched in Detroit in January 2016.
Ford's objective is to offset declining sales of the MKS - the current premium sedan of Lincoln brand based on the Ford Taurus (segment E) – and so get back onto the premium market.
Ford's objective is to offset declining sales of the MKS - the current premium sedan of Lincoln brand based on the Ford Taurus (segment E) – and so get back onto the premium market.
- Derived from the concept car showed at the New York Show 2015, this model revives the mythical name used many times by the Lincoln brand, from 1939 to 2002.
- The new model equipped with a new petrol engine (6 cylinders twin-turbo 3-liter engine developing 400hp) has indeed for ambition to compete with the new Cadillac CT6, but chiefly with Mercedes S-Class, BMW 7 Series, Audi A8 and Lexus LS, which represent the largest part of the F-segment in the United States (a market of 100 000 units/year).
- Lincoln is currently absent from European market and very little present on Chinese market.
But Ford's luxury subsidiary intends to take advantage of its new Continental as a basis of its setting up on Chinese market which is about to become the first world Premium market.
But Ford's luxury subsidiary intends to take advantage of its new Continental as a basis of its setting up on Chinese market which is about to become the first world Premium market.
- In 2015, Lincoln sold 123 505 vehicles (+ 0.3% compared to 2014) including: 101 227 vehicles in the US, 7 939 in Canada, 4 630 in China, 3 062 in the United Arab Emirates, 2 839 in Korea, 2 073 in Mexico and 1 735 in Saudi Arabia. In 2016, Lincoln aims to triple its sales in China with Continental.
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