Cadillac begins marketing the new CT6
- In an attempt to offset declining sales of the XTS - the current Premium sedan of the Cadillac brand, based on the Chevrolet Malibu (E-segment) - and get back to the high-end market (F-segment ), Cadillac has just started marketing the new CT6 launched in Detroit in January 2016.
- This model, whose production started in February 2016, inaugurates the new model labelling way of Cadillac cars (CT for sedans and XT for SUVs, the numbers indicating the level of range), the former labelling way having been deemed too complicated.
- The CT6 also inaugurates a new propulsion platform called Omega.
- The new model, equipped with two V6 petrol engines (3.6l 335hp and 3.0 l twin turbo 400hp), has for objective to compete indeed with the new Lincoln Continental, but also chiefly with the Mercedes S-Class, BMW 7 Series, Audi A8, Lexus LS, which represent the largest F segment share in the US (100,000 annual sales), not to mention Europe and China.
- Cadillac is now quasi-absent from the European market and present, however modestly, on the Chinese market.
With the new CT6, GM luxury subsidiary intends to grow in the Chinese market that is about to become the first world market for Premium cars. In 2015, Cadillac sold 247,150 vehicles worldwide, including 175,265 vehicles in the US, 53,086 in China, 12,249 in Canada, 1905 in Saudi Arabia, 1806 in Mexico 1697 in the United Arab Emirates and 1142 in Russia.
With the new CT6, GM luxury subsidiary intends to grow in the Chinese market that is about to become the first world market for Premium cars. In 2015, Cadillac sold 247,150 vehicles worldwide, including 175,265 vehicles in the US, 53,086 in China, 12,249 in Canada, 1905 in Saudi Arabia, 1806 in Mexico 1697 in the United Arab Emirates and 1142 in Russia.
Contact us: info@inovev.com