The Fiat plant in Serbia suffers from the success of compact SUVs
- The Fiat 500L launched in 2012 was supposed to play the role of a station wagon or MPV version of the Fiat 500 launched in 2007. It was also supposed to saturate the production capacity (150 000 units)of the Fiat plant in Kragujevac ( Serbia) acquired by the Italian manufacturer in 2010 (the plant was previously owned by the Serbian car manufacturer Zastava).
- In 2013 the Fiat target of 110,000 vehicles manufactured in Kragujevac was reached. In the same year, 180 000 units of the Fiat 500 were also produced at Tichy (Poland) and 53 000 at Toluca (Mexico).
The Fiat 500L then represented a third of the sales of the entire range 500.
The Fiat 500L then represented a third of the sales of the entire range 500.
- In 2014, Fiat launched the 500X and the Jeep Renegade, both designed under the form of compact SUVs, and these vehicles were produced in Melfi (Italy). These models have immediately met a great success (200,000 sales in 2015 and 280,000 in 2016, according to forecasts of Inovev), which impacted customers of the 500L more connoted as MPV and station wagon.
- 500L sales decreased from 100,000 in 2014 to 82,500 in 2015 and 80,000 in 2016, according to forecasts of Inovev.
At the same time, Fiat has decided to increase the production by operating in 2-shift instead of 3-shift.
It means that the plant in Kragujevac will dismiss one-third of its workforce, pending the possible arrival of a new model on its lines assembly.
At the same time, Fiat has decided to increase the production by operating in 2-shift instead of 3-shift.
It means that the plant in Kragujevac will dismiss one-third of its workforce, pending the possible arrival of a new model on its lines assembly.
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