The Japanese electric vehicles (BEV and PHEV) market in 2016
- In 2015, the market for electric vehicles (BEVs –Battery Electric Vehicles- and PHEVs Plug-in Hybrid Electric Vehicles) totaled 26,000 units (against 20,000 units in 2014), making Japan the fourth largest market for electric vehicles, behind China (207,000), Europe (189 000) and the USA (115,000).
- In the first half 2016, this market represents 15,000 sales (+15% compared to first half 2015). Into these 15,000 units, the market for BEVs represents 11,000 units while the market for PHEVs represents 4,000 units.
- Also in the first half of 2016, Nissan dominated this market with 10,000 sales, ahead of Mitsubishi (more than 4,000 sales), other brands not exceeding 1000 units altogether. Nissan sells only BEVs (Leaf and NV200e) while Mitsubishi sells both PHEVs (Outlander) and BEVs (i-MievsMincab and Minitruck).
- The market is highly concentrated: only two models exceed 1,000 sales in the first half of 2016: the Nissan Leaf (9,500 sales) and the Mitsubishi Outlander PHEV (4,000 sales). Both models account for 90% of sales of electric vehicles in Japan. But the Toyota Prius PHEV is arriving onto the market.
- For 2016, Inovev forecasts an electric vehicles (BEV + PHEVs) market of 30,000 units, representing an increase of 15% compared to 2015.
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