Lamborghini plans to double sales with their new SUV
- The Brazilian automotive market (PC+LCV) has increased , after four years of uninterrupted decline. It has been positive since March 2017 and growth has accelerated since then. In 2016 there was already some improvement over 2015, as the market, while continuing to decline, did so less, month over month (+16,8% in May 2017).
- The Italian firm Lamborghini, which has been producing very sporty cars since its creation in 1963, had several owners before being bought in 1998 by German Audi (Volkswagen Group).
- The current range of Lamborghini which includes two different size coupes, the Huracan and the Aventador (3,500 total sales in 2016), will host a third: the Urus model in the spring of 2018. This model will be a SUV that will use the same platform as the Volkswagen Touareg, Audi Q7, Porsche Cayenne and Bentley Bentayga.
- The Italian firm has resolved to add a SUV to its range because of the strong demand for this type of model, all over the world. Even sports-oriented brands, such as Alfa-Romeo, Maserati or Aston-Martin, are marketing or preparing to market an SUV.
- The Urus will be manufactured in the Lamborghini factory of Sant'Agata Bolognese, where the Huracan and Aventador are manufactured today . The firm expects to sell 1,000 Urus in 2018 and 3,500 in 2019 and the following years, so that this model will help Lamborghini double its sales between 2016 and 2019.
- The Urus should be powered by a V8 turbo petrol, while the Huracan is equipped with a V10 and the Aventador a V12. There will be no diesel on the Urus, but a rechargeable gasoline hybrid version is planned for the fall of 2019.
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