Brazilian Car Market (PC + LUV) 2017
- The Brazilian car market (PC + LUV) increased by 9.4% in 2017 compared to 2016, finally improving after four years of decline. The economic situation has improved and the political situation has stabilized. The volume of the Brazilian market in 2017 (2,172,000 units), however, remains well below the volumes recorded between 2010 and 2014 (more than 3,000,000 annual units). Inovev expects continued growth in 2018, which could augur a market close to 2,500,000 units, (volume reached in 2015). All major manufacturers saw their sales increase in 2017 (except PSA and Mitsubishi).
- The market leader is the GM group (18.1% market share), which overtook the FCA group last year (17.4% market share), thank to a more appropriate range of models. Next is the Volkswagen group (12.9% market share) with a new Polo launched at the end of the year, the Renault-Nissan group (11.3% market share) who has finally succeeded in joining the traditional top three manufacturers in Brazil, the Hyundai-Kia group (9.6% of market share) which suffers from a too limited range and the Ford group (9.5% of market share) which is back in the race after a number of difficult years.
- The manufacturers that made the most progress in 2017 are the Volkswagen (+ 18.1%), Renault-Nissan (+ 16.5%), Ford (+ 14.4%) and GM (+ 13.9%) groups. FCA and Hyundai-Kia groups experienced very weak growth in sales.
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