GM, Ford, Chrysler market share remains at its lowest in US market
- GM, Ford and Chrysler's market share remains at its lowest level in 2017, standing at 44.4%, virtually the same as the lowest level in 2009 (44.2%), at the most difficult moment of the financial crisis.
- Yet the market share of the three major US manufacturers exceeded 80% in the 70s, before falling to 70% in the 80/90s. This share remained practically stable until 1999, when the Japanese manufacturers started production on American soil under Reagan's presidency, between 1983 and 1990. At the same time, we can see on the bottom right graph that the GM group has suffered much more than Ford or Chrysler in those years. Indeed, GM lost 15 market points between 1980 and 1999, while Ford gained 5 and Chrysler 7, hence the marginalization of brands Oldsmobile, Pontiac and Buick that have been discussed last month.
- The market share of GM, Ford and Chrysler declined again between 2000 and 2005, from 70% to 60% of US registrations, then to 52% in 2007 and finally 44% in 2009. Since that date, this market share stagnates between 44% and 47%, and is at 44.4% in 2017. In the light of announcements from US manufacturers regarding their gradual withdrawal from the sedan segment, it is highly likely that their market share will fall to 40% over the next four or five years, and this, despite the desire of President Trump to revive the activity of American manufacturers.
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