Fiat strongly impacted by the drop in sales in South America
- Fiat ( a subsidiary of the Fiat-Chrysler Group) worldwide sales decreased from 2.15 million units in 2007 to 1.85 million in 2012 and 1.5 million in 2017, which represents a drop of 650 000 units in ten years and 350,000 in five years. This drop in sales is mainly due to the drop in sales of the brand on the South American continent (400,000 sales in 2017 against 950,000 in 2012 and 750,000 in 2007, which represents a drop of 350,000 units in ten years and 550,000 in five years).
- On this continent, the Fiat brand has had to face new competitors, such as Hyundai, and especially suffer the overall fall of the Brazilian market which went from 3.8 million units in 2012 to 2.2 million in 2017. In 2007, the Brazilian market was almost comparable in volume to that of 2017 (2.2 million units). With the revival of the Brazilian market observed since 2017, the Fiat brand is expected to see sales increase but will not regain its levels of 2012-2014.
- In Europe, Fiat sales have increased since 2014 thanks to its Tipo and 500X, but especially thanks to the revival of the Italian market (1.97 million units in 2017 against 1.30 million in 2013) which is by far the first market for Fiat. Fiat's sales are now twice as large in Europe as in South America. Rumors that this brand could disappear in Europe and focus on South America are therefore hard to justify by the numbers.
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