Toyota Camry returns to the European market after 14 years of absence
- In order not to completely disappear from the D segment in Europe, in the sedan category at least, Toyota has decided to replace the Avensis, which will be removed this summer from the assembly lines of the British plant Burnaston, by the Camry hybrid that will be imported from Japan.
- The Toyota Camry is one of the best-selling models of the Japanese brand, selling between 500,000 and 700,000 units each year worldwide. In Europe, the Camry never really caught on (and had disappeared from the market in 2005), but makes good sales in Russia where it is produced.
- Its main market remains the United States where it is produced and where it remains the best-selling sedan for several years, but it is also present in China, Japan and even in India.
- In Europe, it will face the Ford Mondeo, Opel Insignia, VW Arteon, Renault Talisman, Peugeot 508 ... and especially the Lexus ES who arrived in Europe this year, replacing the Lexus GS, and sharing the body and engine (hybrid) of the Camry. The Camry will have the advantage of being offered at a lower price than the Lexus, but apart from that it will be very difficult to choose between the two models. Inovev is counting on 7,500 annual sales in Europe of the Toyota Camry Hybrid and 2,500 Lexus ES Hybrid.
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