Suzuki is expected to sell between 85,000 and 100,000 Jimnys a year
Japan's Suzuki, the world's 10th largest automaker (with 3.2 million sales), unveiled the new generation of the small Jimny SUV. The generation currently marketed dates back about twenty years, since it began its commercial career in 1998. Restyled in 2005 and in 2012, the Suzuki Jimny was one of the oldest models still on sale.

With a 1.3-liter petrol engine developing 85hp, the Jimny has totaled 850,000 sales in twenty years, or 42,500 units per year on average. Since 2016, however, this totally obsolete model has become ultra-confidential (15,000 sales in 2017) both in the Suzuki catalog and on the global market.

The Japanese manufacturer, however, believes in the future of the SUV market in the A segment, since the new generation Jimny, which looks like a small Jeep, is expected to sell twice as much as the current model, i.e.  between 85 000 and 100,000 annual units.

To achieve this goal, the new Jimny has a more powerful 1.5-liter engine (100hp) and its footprint is compact since it measures 3.65m in length, 1.65m in width and 1.73m in height, against 3.55m, 1.60m and 1.71m respectively for the previous generation.

The new model, as the previous one, will be manufactured on the Japanese site of Iwata.


18-19-4   
    
 

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