3-door sedans are gradually disappearing
- With strong growth in SUV sales around the world, sedan sales are falling sharply. The most endangered versions are the 3-door versions of sedans that are not only suffering the decline in overall sedan sales, but also a reduction in market share within the sedan segment, from an average of 15% to 10% over the past decade. These 3-door versions were mostly present in the A, B and C segments. Some sedans have gone from 3-door to 5-door versions, such as Lancia Ypsilon (2011), Ford Ka (2014) and Renault Twingo (2014). Other models have expanded their offering, adding 5-door versions to their 3-door versions, such as the Mini (2016) and DS3 (2019).
- Last but not least, many models originally offered in 3 and 5 doors have gradually discontinued their 3-door versions, such as Peugeot 308, Renault Megane, Opel Astra, Ford Focus, Mercedes A Class, Renault Clio, and more recently VW Polo, Seat Ibiza, Skoda Fabia, Audi A1.
- Next year, the new Peugeot 208 and Opel Corsa will only be available in 5-door versions, like the future Audi A3, Seat Leon, VW Golf and BMW 1 Series. This OEM strategy responds to the objectives of better rationality of product offering, as well as that of production cost saving, as it is expensive to develop a double sheet stamping system for a category of vehicles with eroding sales.
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