Jaguar will stop production of the XJ sedan
- Jaguar will stop production of the famous XJ sedan (segment F) which was the direct competitor of the Mercedes S-Class, Audi A8, BMW 7 Series, Maserati Quattroporte and Lexus LS.
- A whole part of Jaguar's history disappears forever ,as for fifty years now (from 1968 to 2018) ,the XJ (ex-XJ6) was the reference in top-of-the-range British sedans, all the while being cheaper than the Bentley and Rolls-Royce.
- They were also the cars that saved Jaguar in the 1970s, at a time when the brand's future seemed very compromised within the British Leyland group, then in a state of disarray.
- The latest generation (X351) born in July 2009 will therefore definitively end in July 2019, just ten years after its launch. This model has been much less successful than previous generations.
- In 2018, for example, less than 5,000 units were sold worldwide, compared to 21,000 in 2010, but the older generations scored much higher, often exceeding 30,000 sales per year. The peak sales were reached in 1988 with the XJ40 generation and again in 1998 with the X300 generation: 50,000 sales in the year.
- In the first half of 2019, sales fell to less than 1,500 ,and the manufacturer considered that this volume was no longer sufficient to continue manufacturing the model. However, Jaguar has announced that a new top-of-the-range 100% electric model will be launched in the coming years, but it will probably not be a sedan.
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