Maserati has not achieved the ambitious goals set by FCA
- The sports car firm Maserati has not achieved its objectives set by the management of the FCA group. The trident brand sold 37,000 cars in 2018, while targets were set at 75,000 units, which represents a difference of 50%. In 2019, the situation worsened, with the general fall of the automobile markets. Maserati could sell less than 30,000 cars throughout the year. As for Alfa-Romeo, Maserati suffers from overly ambitious and even unrealistic goals. The new objectives that will be assigned to it will have to take into account reality. Thus, the automotive markets will remain sluggish for two or three years, and without launching real novelties, the firm of Modena is unlikely to exceed 30,000 annual sales for several years. Especially since the competition will not remain inactive.
- This is why the FCA group announced that the Maserati company would benefit from 2020 new hybrid engines, and that the range would be completely renewed between 2020 and 2024.
- The Ghibli sedan, whose origins date back to 2013, should be renewed in 2020, while receiving a hybrid powertrain.
- The Quattroporte limousine, whose origins date back to 2013, should be renewed in 2022. A plug-in hybrid version is scheduled. The Levante SUV, whose origins date back to 2016, should be renewed in 2024. A plug-in hybrid version is planned. A more compact SUV (based Alfa-Romeo Stelvio) planned for a long time, should finally be launched in 2021. Finally, the coupe and cabriolet that date from a dozen years will be renewed in 2021.
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