The Turkish market (PC + LUV) declined by 23% in 2019
- The Turkish automobile market (PC + LUV) declined by 23% in 2019, to 479,000 vehicles against 621,000 units in 2018, the year when this market had already shrunk by 35%. These last two years, the Turkish market has therefore lost half of its volume. It is not the first time that it has experienced such variations as it had already gone for example from 497,000 units in 2000 to 154,000 in 2001 before returning to 658,000 in 2004.
- For the past two years, Turkey has experienced strong economic deterioration linked to high indebtedness and rampant inflation, which is added to a difficult social situation, with the chaotic management of a very large influx of migrants. important and costly war waged on its borders. Turkey’s situation is far from stabilized, which is never a good to develop the market. Volkswagen has for instance announced it will postpone the construction of its future plant in Turkey, due to the uncertain situation in the region.
- Inovev expected before the COVID-19 impact a Turkish market close to 400,000 units in 2020, waiting for an improvement of the market in the following years.
- By carmakers, the Renault-Nissan group remains the leader of the Turkish market in 2019, but lost two points compared to the previous year, with a market share of 21% against 23% in 2018. The Franco-Japanese carmaker is ahead of Volkswagen group (17% market share), Fiat-Chrysler group (16%), PSA group (12%) and Ford group (10%). As a reminder, Fiat was the sales leader in Turkey for a long time until the 2000s, before being surpassed by Renault-Nissan and then Volkswagen. SUVs represented 18% of the Turkish market in 2019, compared to 16% in 2018.
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