Mitsubishi withdraws from the European market
- Mitsubishi Motors has decided to freeze the introduction of new models on the European market. This is not a complete leaving of the market, as the Chevrolet or Infiniti may have done, but it sounds a lot like it because if sales of existing models as well as aftermarket continue, it will only be temporary. Indeed, the two SUVs planned to be launched at the end of this year are cancelled, one on the C segment (successor to the Eclipse Cross in PHEV version) and one on the D segment (successor to the Outlander PHEV).
- From 2021, only vehicles that comply with current European regulations will continue to be distributed, namely the Space Star (only until August 31, 2021) and the L200 pick-up. These two models represented 37,385 sales in 2019 while the Mitsubishi ASX, Outlander and Eclipse Cross represented on their side 97,963 sales in 2019. In 2022, with only one pick-up to offer, Mitsubishi will be the equivalent of an Isuzu in Europe.
- This withdrawal from the European market is part of a global "Small is beautiful" plan which is linked to the Renault-Nissan group’s strategy to reduce its production capacities and to focus each of the group’s brands on leading markets.
- However, Mitsubishi, which is withdrawing from the European market (where it achieved 135,348 sales in 2019, a level equivalent to 2005) and is also considering withdrawing from the American market, intends to compensate by a stronger presence in the ASEAN markets. The carmaker aims to sell 375,000 vehicles in this region in 2022 against 290,000 in 2019. Mitsubishi also intends to develop its sales in China and Japan, thanks to its very close ties with Nissan.
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