Mercedes to launch all-electric EQE (segment E) SUV in 2021
- After the launch of the EQC, an 100% electric D-segment SUV, and despite its low sales volumes, Mercedes perseveres in this market by announcing the launch in 2021 of the EQE, a large 100% electric E-segment SUV, which will complete the Mercedes EQ range composed of EQC and EQV. The EQA (C-segment) will be launched also in 2021, this time based on the GLA (C-segment SUV).
- Mercedes has therefore chosen to propose a 100% electric range based on SUVs. This strategy seems questionable as the best-selling electric cars today are sedans, namely the Tesla Model 3, Renault Zoe, Nissan Leaf and Volkswagen e-Golf. And the Volkswagen ID3 is expected to be a middle/mass volume car, since we are talking about a production capacity of 100,000 units per year for this sedan.
- In addition, in the future, the demand will be more on small electric sedans (intended for city-suburb journeys) than on large electric SUVs (intended for city-province journeys), which are much more expensive and much more heavy, unsuitable for the city and require a long recharging time.
- It is possible that European governments will put in place traffic bans in cities, depending on the weight of the vehicles. Some projects go in this direction. These measures may reduce demand for large 100% electric SUVs that are much heavier than their combustion engine counterparts.
- The Mercedes EQE is therefore not targeting big volumes. Inovev expects less than 15,000 annual sales for this model.
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