Ford Mustang Mach E sales beginning are difficult
- Ford introduced its first mass-produced electric car last spring, the Mustang Mach E. This name could suggest that this model is derived from the Ford Mustang coupe, but it is not. In fact, the Mustang is the last survivor of the Ford brand's passenger car line-up in North America, as the automaker has removed the Fiesta, Focus, Fusion and Taurus from its manufacturing program in that region.
- Produced since February 2020, the Mustang Mach E has failed to find its customers in the American market, which is rather a buyer of large pickups and large SUVs equipped with thermal engines.
- The Mustang Mach E comes under the form of a compact SUV with an 100% electric motor, but not based on the MEB platform of the Volkswagen group.
- Ford produced only 283 units of this model in eight months, which is a very small figure, even in a period of market crisis. This means the model has sold less than 280 units since the start of the year. At the same time, Tesla produced 153,000 Model 3 at its Fremont plant and sold 83,000 in the US market. As for the Model Y, which is the direct competitor of the Mustang Mach E, Tesla has produced 21,000 units since last March and sold 18,500 units in the US market. The sluggish start-up of the Mustang Mach E possibly demonstrates that Ford does not really have any legitimacy in the market of electric cars, and it could be that this model will experience a real commercial failure.
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