Evolution of the European passenger car market by brand from 1995 to 2019
- Inovev analysed the sales volume of the main automotive brands in the European market from 1995 to 2019.
- What strikes first is the predominance from 2005/2006 of the Volkswagen brand which stands out from all the others, while it was a brand on the same level as others between 1995 and 2005, especially Opel, Ford and Renault.
- From 2005/2006, many brands saw their sales volume drop, increasingly standing out from Volkswagen, which was resisting and even progressing. After 2010, these brands (such as Renault, Opel, Ford, Peugeot, Toyota) are at practically the same level (between 800,000 and 1,000,000 units per year), with a gap of around 600,000 units with the leader Volkswagen.
- At the same time, Premium brands (Mercedes, BMW and Audi) are at the same level as the five previously mentioned brands, after a good increase in their sales to date.
- Finally, new brands have appeared on the European market and have made great progress, such as Skoda, Hyundai, Kia and Dacia, which now achieve scores very close to those of Citroën or Fiat (Skoda has even surpassed these two brands) which have become the weakest of the big traditional brands (meaning present on the European market for a very long time).
- In summary, the gap is narrowing between the sales of the big brands (fourteen in total) while at the same time the gap has steadily amplified between Volkswagen and all the other big brands. The carmakers who have lost their influence the most over the past 25 years are Opel, Ford and Fiat.
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