Maserati's plans for 2021-2025
- We recently saw that in the Stellantis group, the mainstream and Premium brands were going to share platforms and engines, but the future of the Maserati brand remained unclear. Today, the Luxury division of the Stellantis group announced its product plan until 2025.
- First of all, the Maserati brand (the only Luxury label of Stellantis) claims its exclusivity and does not foresee synergies of platforms and engines with the other brands of the group, except for its entry-level model, the Grecale SUV (D-segment), which will share its platform and engines with the Alfa-Roméo Stelvio and which will be launched in the fall of 2021.
- Apart from this particular case, Maserati will have its own family of engines and its own “Giorgio” platform. The engines will mainly be V6 and V8, but also electric motors.
- Sales of the brand have experienced three years of significant decline, dropping from 42,814 units in 2017 to 37,248 in 2018, 25,965 in 2019 and 21,680 in 2020. Maserati sales have thus been halved in four years, despite the launch of the Ghibli sedan and the Levante SUV (E-segment models), which completed the Modena carmaker's range previously composed of the Quattroporte sedan and the GranCoupé and GranCabrio, of the F-segment. The new management of Maserati has announced the arrival of eight new models between 2021 and 2025, which will replace the five existing models or will be added to the existing range (three models), including the MC20 supercar.
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