GM wants to return to Europe with electric vehicles
- The European subsidiaries of the GM and Ford groups accounted for over 20% of passenger car sales in Europe in the 1980s and 1990s. Their share continued to decline thereafter: 19% in 2000, 17% in 2005, 15 % in 2010 and 14% in 2015. In 2017, Opel/Vauxhall (European subsidiary of GM) came under the control of the French group PSA.
- GM also had American brands in its catalog (Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac, GMC, Saturn) but only the Chevrolet brand was marketed in Europe in the 2000s until it was removed from this market in 2015. Finally , the Swedish brand Saab which belonged to GM since 1989 failed to impose itself in the Premium category against Audi, BMW, Mercedes and Volvo. The Saab brand was phased out in 2011.
- Since 2017, GM sales in Europe have remained anecdotal. They concern the Chevrolet Camaro, Chevrolet Corvette and some Cadillacs. This withdrawal from the European market (amplified by GM's withdrawal from the Russian market) has caused a change of scale at GM, since it has gone from second place in the world in 2010 to fourth in 2020 and sixth in 2021.
- GM management now intends to return to the European market with electric vehicles. It is obvious that this return to Europe will be difficult insofar as the electric cars that the GM group will offer in the near future (such as the Buick Wildcat) only correspond to a very small market niche. The agreement with Honda could allow it to eventually bring inexpensive electric cars to market, but that will take several years.
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