The brands impacted by the volumes drop in Europe in the first half of 2022

In a European passenger car market down 13.8% in the first half of 2022 compared to the first half of 2021 (but up 9.6% compared to the first half of 2020 and down 33.6% compared to first half of 2019), only seven European, American, Japanese and Korean brands plus all the Chinese brands imported into Europe are progressing compared to last year.


The Koreans Hyundai and Kia, the Japanese Honda, the French DS, the Romanian Dacia, the German Porsche and the American Tesla progressed by 10% to 30% while all the Chinese carmakers progressed by 90% with a volume of overall sales approaching that of Tesla (72,000 sales compared to 80,000).


The brands that suffered the most in the first half of 2022 are Jaguar (-43.2%) and Smart (-37.2%) whose production in Europe is known to be scheduled to fall to zero in 2024, Jaguar due to the renewal of its range in 2025 and Smart due to the launch in China in 2022 of the new B-segment Smart (the A-segment Smart being definitively discontinued). But other brands are also in great difficulty such as Suzuki (-35.2%), Land Rover (-31.8%), Volvo (-28.5%), Lexus (-26.0%), Fiat ( -25.3%), Skoda (-25.0%), Citroën (-24.7%), Volkswagen (-23.4%), Seat (-21.4%), Peugeot (-21.3% ), Jeep (-20.6%), Lancia (-20.6%) and Renault (-20.3%).


Mainstream brands are therefore particularly affected. The German premium brands Audi, BMW and Mercedes are seeing their sales decline more modestly, and we have seen above that Porsche is continuing to progress. It is true that many carmakers now favor profitability more than volume, which leaves room for Chinese carmakers to enter the breach, but for the moment their influence remains weak (1.3% of the market excluding Volvo).

 
22-20-1
 
    

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