Mercedes postpones to 2026 its sales target of 50% BEV+PHEV
- The Mercedes group has announced that it is postponing its target of 50% of its sales in battery electric (BEV) and plug-in hybrid (PHEV) engines by one year (from 2025 to 2026). In 2022, Mercedes group ales amounted to 139,000 BEVs (including 118,000 Mercedes and 21,000 Smart) while 180 000 PHEVs or 319,000 in total, representing 13% of Mercedes Group's worldwide sales, including 6% BEV and 7% PHEV.
- The share of Mercedes with BEV or PHEV engines is thus lower than the level of the European market in 2022, which reached 23% (14% of BEV + 9% of PHEV).
- On the other hand, with a 13% share of BEV+PHEV in 2022, it seemed impossible for Mercedes to achieve a 50% share in 2025, depending on the pace of growth in sales of this type of vehicle, even by stopping thermal engines mounted on C-segment models of Mercedes branded as the carmaker plans to do in 2025 (models: A-Class, B-Class, CLA, GLA, GLB). These C-segment cars represented a volume of 342,000 units produced in Europe in 2022, or 14% of Mercedes' global production last year.
- Mercedes has therefore decided to postpone its target until 2026. But even that goal will be difficult to achieve. It will be the same for most other European carmakers. We should not be surprised to see new postponements of objectives from other carmakers.