Kia wants to develop in the European LUV market
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Kia wants to develop in the European LUV market
- We have recently seen that the European LUV market, which represents 2 million units in 2024 and between 1.5 million and 2 million units per year between 2010 and 2023 (also in terms of production), is mainly represented by the Stellantis, Renault, Mercedes, Volkswagen and Ford groups (also in terms of production). The Japanese groups Toyota and Nissan have little share in this European LUV market (less than 10% of total sales between them) and their models are simply a rebranding of light utility vehicles from Stellantis (for Toyota) and Renault (for Nissan).
- The presence of Korean carmakers (Hyundai and Kia) in this European LUV market is practically anecdotal. This situation could change rapidly with the launch of brand new Kia-branded utility vehicles, the PV5 (2025), PV7 (2027) and PV9 (2029), three battery electricLUVs with futuristic design that differ mainly in their dimensions, the Korean carmaker wishing to be present in each of the European segments N1-1, N1-2 and N1-3. It should be remembered that the LUV market is a market with high margins, rather stable and therefore very profitable.
- The first model, PV5, has just been presented in two versions, the first with a length of 4.50 m, the second with a length of 4.70 m. These dimensions place it between a Renault Kangoo (4.50 m) and a long Renault Kangoo (4.90 m). The PV7 launched in 2027 will target the electric Renault Trafic. As for the PV9 launched in 2029, it will target the electric Renault Master. The new Kia utility vehicles will also target the new LUVs designed by Flexis for Renault and Volvo.
- The PV5 has a choice of three batteries: LFP 43 kWh, NMC 51 kWh, and NMC 71 kWh. Its range can reach up to 400 km depending on the battery chosen. Pricing for the PV5 has not yet been announced.
Peugeot 2025-2028 product plan: 208 and 2008 will be replaced in 2026
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Peugeot 2025-2028 product plan: 208 and 2008 will be replaced in 2026
Here is the new Peugeot 2025-2028 product plan which undergoes several changes compared to the initial plan:
- 2025:
• The e-3008 and e-5008 will be available in a Long Range version.
• The 3008 and 5008 will be available in a new 195 hp PHEV version.
• The 308 sedan and estate will be facelifted mid -life and will be available in the 195 hp PHEV version.
• At the end of the year, the 508 saloon and estate will be phased out after seven years of service.
- 2026:
• In the spring, the new generation of the 208 (P31) will appear, which will finally be available in a hybrid version (MHEV) and a battery electric version (BEV) based on the STLA Small, whereas only the electric version was initially planned.
• In the autumn, the new generation of the 2008 (P34) will appear, which will finally be available in a hybrid version (MHEV) and a battery electric version (BEV) based on the STLA Small, whereas only the electric version was initially planned.
• The 408, which will have ended the career of the 508, will be facelifted during the year.
- 2027:
• A new Boxer LUV (X250) should appear during the year, like its cousins Citroën, Fiat, Opel and Toyota.
- 2028:
• The 3008 and 5008 will be facelifted and the new generation of the 308 should appear during the year based on the STLA Small.
The Toyota Yaris Cross is the best-selling and most-produced F-HEV in Europe in 2024
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The Toyota Yaris Cross is the best-selling and most-produced F-HEV in Europe in 2024
- In a European market (30 countries = EU + United Kingdom + Switzerland + Norway) of 1.2 million full-hybrids (F-HEV) in 2024 (up 27.6% compared to 2023), the Toyota Yaris and Yaris Cross are consolidating their lead over their competitors.
- In a European market that is increasingly interested in this technology (pushed by the Toyota group since the 2000s), in particular due to an increased offer (Renault, Dacia, Nissan, Hyundai, Kia), the Toyota group has decided to generalize the full-hybrid engine across its entire most representative European range (Yaris, Yaris Cross, Corolla, CHR, RAV4, Camry, Lexus).
- The HEV market share in Europe reaches 9.3% in 2024 compared to 7.4% in 2023 and 7.3% in 2022. The production volume of this type of vehicle reached 1 million units in Europe in 2024.
- It is in this context that sales of the Yaris Cross F-HEV (160,000 units) and Yaris F-HEV (142,000 units), leaders of the F-HEV market, have increased further in 2024 compared to 2023, ahead of two other Toyota models, the Corolla F-HEV (98,000 units) and CHR F-HEV (85,000 units). Behind these four Toyota models, the outsider Renault has made enormous progress and places four of its models: Austral F-HEV (73,000 units), Captur F-HEV (56,000 units), Clio F-HEV (55,000 units) and Arkana F-HEV (43,000 units).
- Behind these four Renault models are the Toyota RAV4 (42,000 units), the Dacia Duster F-HEV (36,000 units) and the Nissan Juke (34,000 units). The Nissan Qashqai is making progress but is not yet in the Top 15, which is unlikely to happen soon.
- The MG 3 F-HEV made a remarkable entry into the Top 15 (13th place), with 27,000 sales, ahead of the Ford Kuga F-HEV (25,000 sales) and the Hyundai Kona F-HEV (22,000 sales). According to Inovev , F-HEV sales will continue to grow in the coming years, helping carmakers to reach the European CO2 short and mid-terms objective, at least until the potential ban of thermal cars in 2035.
The Ford Puma is the best-selling and most-produced MHEV model in Europe in 2024
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The Ford Puma is the best-selling and most-produced MHEV model in Europe in 2024
- In a European market (30 countries = EU + United Kingdom + Switzerland + Norway) of micro-hybrids (MHEV) estimated at 1.8 million units in 2024 against 1.5 million in 2023, the Ford Puma, a small B-segment SUV which ended up replacing the Ford Fiesta sedan, remained the best-selling MHEV model in Europe (and the most produced), with 137,000 units (against 143,000 in 2023).
- In second place, we note the presence of the Fiat Panda (the old model produced in Italy and not the new Grande Panda model produced in Serbia), with 113,000 units (compared to 111,000 in 2023). It is surprising to find in this ranking two small models from main stream carmakers, while the MHEVs had initially invested in the premium model market.
- Of the top 15 MHEV sales in Europe in 2024, there are now 10 models from main stream carmakers, compared to 5 models from premium carmakers: Volvo XC40 (3rd with 61,000 sales), Audi A4 (7th with 54,000 sales), Mercedes GLC (11th with 46,000 sales), Audi A3 (13th with 42,000 sales) and Mercedes A-Class (15th with 39,000 sales).
- Three general models are well placed: the Ford Focus (4th with 59,000 sales), the Fiat 500 (5th with 57,000 sales) which was unfortunately discontinued during the second half of 2024 – which posed a serious problem of poor sales for the Fiat brand and more generally for the Stellantis group – and the Volkswagen Golf (6th with 54,000 sales). Peugeot places two of its models in the Top 15: the 3008 (10th with 47,000 sales) and the 208 (12th with 43,000 sales). Suzuki also places two of its models: the Swift (8th with 52,000 sales) and the Vitara (14th with 41,000 sales). The Nissan Qashqai is 9th with 49,000 sales. It is to be noted that in the case of Stellantis, the MHEV technology used allow their models to run in a full electric mode, for a very short distance, which is not the case for most of the models from the competition.
The Volvo XC60 is the best-selling PHEV in Europe in 2024 but not the most produced
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The Volvo XC60 is the best-selling PHEV in Europe in 2024 but not the most produced
- In a European market (30 countries = EU + United Kingdom + Switzerland + Norway) of 0.95 million plug-in hybrids (PHEV) in 2024, down 3.6% compared to 2023, the production volume of PHEVs in the same area reached 1.1 million units, slightly down compared to 2023. The market share of vehicles equipped with this technology in Europe returns to 7.3% in 2024 compared to 7.7% in 2023 and 9.0% in 2022. The decline in PHEV sales in Europe has been effective since 2021, with customers turning instead to battery electric models (BEV) or even full-hybrid models (F-HEV).
- The Volvo XC60 became the best-selling PHEV model in Europe in 2024, with 58,500 units, but it is not the most produced as this position goes to the Volkswagen Tiguan, which is exported more outside the European continent than the Volvo XC60.
- This is a new development since in 2023, the most produced PHEV model in Europe was the Mercedes GLC (this model being exported to the USA unlike the Ford Kuga produced in the USA under the name Ford Escape). These three models are SUVs, thus proving the strong representation of this type of engine on SUVs.
- This is why the Ford Kuga (42,500 sales) is 2nd in the ranking of the top 15 PHEV sales in Europe in 2024, the Mercedes GLC 3rd (37,500 sales), the BMW X1 4th (29,000 sales), the CupraFormentor 5th (27,300 sales), Volvo XC90 7th (24,200 sales), Porsche Cayenne 8th (23,600 sales), Volkswagen Tiguan 9th (22,200 sales), Kia Sportage 11th (20,200 sales) and Hyundai Tucson 12th (19,600 sales), all these models are SUVs. The only sedans in the Top 15 PHEVs are the BMW 3 Series in 6th (24,200 sales) and the Audi A3 in 10th (21,000 sales).
- According to Inovev, PHEV sales will continue to decline in the European market over the next few years, unlike in China.