Nissan plans a new generation of the Maxima in 2019
- The Maxima is at the top of the Nissan range in the United States (its main market). This E-segment sedan competes with Toyota Avalon, Chevrolet Impala, Ford Taurus, Cadillac CT6, Lincoln Continental and Genesis G80.
- This category of vehicles is declining sharply in the United States, as American customers prefer large SUVs of all brands or large premium sedans from Europe (Mercedes, BMW, Audi, Volvo, Jaguar).
- The production of the Nissan Maxima, which has fluctuated between 50,000 and 70,000 units per year in recent years, is likely to fall to 35,000 units in 2018, prompting the automaker to anticipate its replacement.
- Yet, the competitors of the Maxima are in the same situation, with the Toyota Avalon sales falling from 70,000 units in 2015 to 37,000 in 2018, the Chevrolet Impala falling from 150,000 to 50,000 over the same period, the Ford Taurus from 75,000 to 48,000, the Cadillac CT6 from 34,000 to 13,000,and the Lincoln Continental remaining stable at 19,000 units.
- Even the Genesis G80 saw its sales drop from 85,000 in 2015 to 45,000 units in 2018.
- The E segment sedan market is shrinking, especially in the United States, and it may no longer be judicious to launch new models in this category. Chevrolet and Ford have already announced that the Impala and Taurus would not be replaced. The replacement of the Nissan Maxima could be considered to be irrelevant.
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