GM and Ford fall behind in electric cars
- While the Volkswagen, Daimler, BMW, Renault-Nissan and more recently PSA groups have announced their various projects in the field of electric cars (launch forecasts, creation of dedicated platforms, sales forecasts, etc. ...), two US manufacturers - GM and Ford - remain very discreet about their strategy in this area.
- Highly disappointed with the commercial results of their respective electric and hybrid models, such as the Chevrolet Volt, Chevrolet Bolt, Ford Focus EV, Ford Fusion PHEV, GM and Ford groups felt encouraged by the Trump administration - which relaxed emissions and fuel consumption restrictions in the United States - to reduce their investment in new generation electric vehicles and to invest in large-sized combustion engine vehicles.
- These two manufacturers may well miss the boat by ignoring new technologies, which could lead in the medium term to their marginalization (or even their disappearance) because global markets are now all oriented towards developing sales of electric vehicles.
- Ford, aware of its delay in this area, is negotiating with the Volkswagen Group to try to equip its future models with VW electrical technology, which should lead to some compensation, notably around the role of Ford’s persistently fragile European subsidiary.
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