Volkswagen hopes to sell 50,000 units per year of the new Tarok pickup truck
- The compact pickup market is developing modestly but surely in Brazil. This drove Renault to launch the Duster Oroch in 2015, and Fiat the Toro in 2015. Volkswagen is now entering this market, the Amarok launched in 2010 being in the superior category like the Nissan Navara, Ford Ranger and Chevrolet S10.
- In terms of volume, the Fiat Toro will achieve 70,000 sales in 2018 and the Renault Duster Oroch 35,000 sales, up from 2017. Volkswagen hopes to sell 50,000 Tarok pickups each year.
- This model comes in the form of a four-door pickup (this is the most requested form now in this category of vehicles). Its engine is a 2-liter petrol that can run on alcohol (as is customary in Brazil), and develops 150hp.
- Volkswagen is also planning to enter the full sized pick-up market soon, this time in North America, as these vehicles represent a significant volume of sales. However, it will be difficult to attack head-on the Chevrolet, Ford and Dodge Ram brands that enjoy a large and loyal customer base. And since imports of such vehicles are taxed at 25% in the United States, Volkswagen would consider using Ford USA for the design and manufacture of such a model. Already, a pickup truck derived from the VW Atlas (medium tonnage pickup) is scheduled for 2020.
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