The Brazilian market (PC + LCV) increased by 14.6% in 2018
- The Brazilian car market (PV + LCV) increased by 14.6% in 2018, to 2.57 million units against 2.24 million in 2017, which had already recorded a 9.4% increase over 2016.
- The reboot of the Brazilian market has therefore intensified in 2018, after the fall in sales that affected the market between 2013 and 2016, due to very poor economic conditions. In 2016, the Brazilian market fell to 2 million units, compared to nearly 4 million in 2012. Inovev expects a market of 2.8 million in 2019 and 3 million in 2020.
- The evolution of the Brazilian market is very different from that of the Argentinian and Mexican markets which are down in 2018. All major manufacturers (except PSA) have benefited from this uptrend.
- It should be noted that the gap between the first three manufacturers present in Brazil narrowed last year. The GM group remains narrowly the market leader, with a 16.9% market share, ahead of the Fiat-Chrysler (16.8%) and Volkswagen (15.9%) groups. The latter has made the most progress in 2018.
- Distinctly behind, as they arrived later on this market, the Renault-Nissan (12.2%), Ford (9.2%), Hyundai-Kia (8.4%), Toyota (7.8%) and Honda groups (5.1%) are ahead of the Premium manufacturers and PSA. The latter has even experienced a sales decline.
- Sedans remain in the majority on the Brazilian market (61% of the market, against 25% for SUVs).
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