The Japanese market (PC + LUV) fell by 1.5% in 2019
- The Japanese car market (PC+LUV) declined by 1.5% in 2019, which is almost the same level as in 2017, at 5.2 million units.
Since 2012, this market has been stable, as it is essentially based on the renewal of the existing fleet. Since then, the Japanese market has fluctuated between 5 million and 5.4 million.
Since 2012, this market has been stable, as it is essentially based on the renewal of the existing fleet. Since then, the Japanese market has fluctuated between 5 million and 5.4 million.
- It was during the 1990s that the Japanese market fell sharply from 7 million units (figure recorded between 1989 and 1991) to less than 6 million and has never returned to these high levels since.
- This stagnation has structural reasons (aging of the population, declining demography, strong development of train transportation in city and between cities, very high density in the cities, decreasing interest of the young generations around the car) but also economical reasons (sluggish economic growth vis-a-vis the rise of the China and Korea).
- The distribution of the Japanese market in 2019 remains in any case close to the previous years, which means a strong domination of the Toyota group (Toyota, Lexus, Daihatsu) with 46% of the market share, far ahead of Honda (14%), Suzuki (14%), Nissan (11%), Mazda (4%), Subaru (3%) and Mitsubishi (2%). Imports remain stable at 6% of the market. For 2020, Inovev forecasts the Japanese market to fall by around 2%, to around 5.1 million units.
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