The Brazilian market (PC + LUV) increased by 8.7% in 2019
- The Brazilian automotive market (PC + LUV) grew by 8.7% in 2019 to 2.79 million units compared to 2.57 million in 2018, a year that had increased by 14.6% compared to 2017. The Brazilian market growth, discontinued since 2017, is therefore slower in 2019, in a global context of economic slowdown. The 2012 sales peak (3.8 million vehicles) is therefore still a long way off, especially since 2020 is likely to see the market stabilize. In January 2020, the Brazilian market fell for the first time since 2016, by 3.2%. Inovev does not see the Brazilian market reaching 3 million units in 2020.
- By carmaker, the Fiat-Chrysler group has regained its first place on the Brazilian market, with a market share of 18% (+1%), which is unexpected given the fact that the Italian-American group saw its sales fall by 9% worldwide. South America accounts for 13% of the Fiat-Chrysler group's (FCA) global sales and Brazil the largest share of its sales in this region. Consequently, South America remains attractive to the group.
- Behind Fiat-Chrysler, we observe that GM and Volkswagen groups are very close, with 17% of market share each, the American group having lost a point and the German group having gained one. At a third level, since arriving later on this market, the Renault-Nissan (12%), Ford (8%), Hyundai-Kia (8%) and Toyota (8%) groups follow each other closely. It is to note that SUVs represent 19.5% of the Brazilian market in 2019, compared to 18.5% in 2018.
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