The Skoda Plan for 2030
Skoda (Czech subsidiary of the Volkswagen group) has announced its Plan for 2030:
1. Becoming one of the top five brands sold in Europe in terms of sales volume. Today, the Skoda brand is at the seventh rank behind Volkswagen, Peugeot, Toyota, Renault, BMW and Mercedes. The Czech brand must therefore overtake the two Premium carmakers to become fifth. 20,000 units now separate the fifth from the seventh. There is therefore no spectacular progress to be made to achieve this result. Skoda sold 643,000 passenger cars in 2020 in Europe, compared to 738,000 Mercedes and 675,000 BMWs. In a scenario where the market returns to a volume of 17 million units in 2030 (preferential scenario for Inovev), Skoda would have to sell at least more than 830,000 cars to hope to be the fifth European carmaker.
2. Become the leading European generalist carmaker in India, Russia and North Africa, which means 1.5 million sales worldwide by 2030. In fact, the VW group wants to use Skoda as its entry brand for emerging countries. Today, Skoda sells a million vehicles worldwide but few in emerging countries: 11,000 in India and 95,000 in Russia in 2020 for example. The objective would therefore be to multiply this sales volume by 5 by 2030 (i.e. 500,000 sales in total), in emerging countries, which seems difficult because, even if these emerging markets have interesting potential, their growth remain uncertain for the next ten years.
3. Launch at least three additional battery electric models before 2025, with the share of BEVs expected to rise to over 50% by 2030, or more than 500,000 electric cars sold worldwide by this time. The brand already markets the Enyaq (D-segment SUV) in Europe. It could offer a rebranded versions of the VW ID1 / ID2 in the B segment, and of the VW ID3 in the C segment and another model to be defined, perhaps an SUV smaller than the Enyaq (B or C segment). The 50% target is similar to the Volkswagen group one.
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